Adoption: Every year, there’s new debate around when AR and VR will ‘really take off’, but the reality is, it’s a lot slower than we had all first anticipated.

Application: The potential for both augmented reality and virtual reality to transform industries is endless - from medical training to pilot simulations, ‘VR shopping’ to virtual conference calls. However AR and VR are still very much underutilised.

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Confusion: Understanding the real difference between AR and VR remains a challenge, with both terms often mistakenly used interchangeably. 

Fear: Popular culture still fuels fear and anxiety around VR and AR technologies. It’s time innovators in this space dispelled these myths, while showing accountability for VR/AR best practice.

Understand their fears: Changing customer habits, adopting new technologies and learning to see things via AR and VR won’t happen overnight. In order to win your customer’s hearts and minds, start educating through the right content channels, explaining the key benefits of adoption and how VR and AR can solve their specific pain points.

Educate and inspire: If your customer doesn’t know their VR from their AR, it’s time to take a step back. Try masterclasses, webinars, workshops and video demos, so your customers are clear on what you offer, and how it is implemented and used in real life.

Demonstrate success: You could have the most incredible VR or AR product or service, but if you’re not amplifying your message across marketing, social and media outlets, you’re invisible to prospective customers. Leverage the right channels to showcase real customer stories, the benefits your customers have achieved using your product, and why they chose your innovative solution over others.