Rapid globalisation: The pressure is on HR professionals to attract, retain and manage talent across borders, while maintaining a consistent and thriving workplace culture.

 

The future of work: From remote working and virtual learning, to employee telehealth services, HR professionals need to keep abreast of the rapid innovative shifts and how technology can help facilitate a more productive and balanced working environment.

 

Employee experience: Organisations serious about building brand advocacy understand the customer experience is just as important as the employee experience, building internal teams to become brand champions.

 

Diversity: Attracting and nurturing a diverse pool of talent remains a challenge, and there’s still a long way to go to achieve a balanced and diverse pool at board level.

Educate and inspire: Education is the key to win your customer’s hearts and minds. Break down your customer’s problems, then explain, in simple terms, how leveraging your HR or L&D solution can drive better workplace and business outcomes.

 

Show don’t tell: Keep content dynamic and use language and visuals that are easily understood. Try masterclasses, workshops, webinars and video demos, so HR leaders are clear on what you offer, and how it is implemented and used in real life.

 

Demonstrate success: You could have the most exceptional innovation, but if you’re not amplifying your message across marketing, social and PR outlets, you’re invisible to your prospective customers. Leverage the right channels to showcase customer stories and the results they achieved using your product, and showcase why they chose your innovative solution over others.

 

Slow but steady wins the race: HR leaders are not all tech savvy or fast adopters when it comes to embracing a new product, service or innovation. This is why a consistent, integrated content, inbound and PR strategy that demonstrates a deeper understanding of the ‘future of work’ will win over fast sales talk and quick lead gen tactics.