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A to Z of Knowledge
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Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.
Tech adoption in healthcare: time to speed up transformation?
The pandemic has forced the healthcare industry to embrace digital transformation faster than ever before. But is the pace fast enough?...
AZK Media
Apr 6, 2022
Future of work: challenges and opportunities
The future of work is rapidly changing, increased digitisation, flexible and hybrid ways of working are forcing companies to upgrade.
AZK Media
Apr 6, 2022
The healthcare 'renaissance' in the APAC region
The healthcare sector is going through an exciting transformation. More medical practices are integrating digital health solutions,...
AZK Media
Apr 5, 2022
Law, technology and digital transformation
Most sectors have undergone digital transformation in some way, shape or form, but the legal sector has been notoriously slow to adapt....
AZK Media
Apr 5, 2022
4 Epic revenue-killing fails businesses should avoid
The core function of marketing within businesses is changing and evolving so rapidly against the backdrop of the pandemic and increased...
AZK Media
Mar 3, 2022
Steve Nouri: Is data storytelling the secret to business growth?
For decades, data storytelling has been traditionally reserved for the big titans of B2B research institutes like Forrester, McKinsey and...
AZK Media
Feb 6, 2022
Marketing and sales alignment: what's new?
At AZK Media, what we've found when we talk to businesses at C-Suite level is that there’s often a misconception in the B2B space that...
AZK Media
Jan 31, 2022
Data analytics trends and opportunities in healthcare
The ongoing effects of the pandemic, rise of IoT and increased patient expectations for healthcare institutions to personalise their...
AZK Media
Jan 27, 2022
Featured in Marketing Mag: Why entrepreneurs need to value marketing from start-up phase
Marketing is critical for any venture from the outset. Why? To put it simply, you cannot grow without a customer market or ‘engaged...
AZK Media
Nov 19, 2021
Featured in Marketing Mag: How to drive business growth with marketing and sales alignment
There’s often a misconception in the B2B space that marketing is secondary to sales, whereas, in reality, the two need to work hand in...
AZK Media
Nov 4, 2021
Featured in Marketing Mag: How video can turbocharge your business growth
There's ample evidence to show video marketing is a powerful way to fire up your marketing inbound engine and build an emotional...
AZK Media
Nov 4, 2021
Unpacking the sports tech revolution
Sports technology is now one of the biggest growth opportunities in the world. Research shows amid the COVID-19 crisis, the global market...
Athina Mallis
May 7, 2021
How HR businesses can connect with customers - Seek's Christophe Eymery reveals all
In today's digital environment, where we're overloaded with information and content, how can HR companies connect their message with...
Athina Mallis
Apr 12, 2021
Nicola Steel on why diversity in the technology sector matters
Globally, diversity in the technology sector is progressing, but in many countries like Australia, there's a long way to go. In the...
Athina Mallis
Mar 26, 2021
How to grow your adtech firm globally
The adtech and media landscape is changing fast, and the global opportunities for growth are both exciting and challenging. At AZK...
Athina Mallis
Mar 22, 2021
What it takes to accelerate digital innovation - expert insights revealed
The recent global crisis has accelerated innovation and forced us to evolve digitally, says Nicola Millard, Principal Innovation Partner...
Athina Mallis
Mar 16, 2021
Building a resilient business mindset
The business landscape is constantly changing, people are being hired, fired and using their skills to transfer into new and exciting...
AZK Media
Mar 9, 2021
How to grow your martech company: Experts share top tips on the Martech Podcast
The marketing technology landscape is fiercely competitive, so how can you stand out from the crowd? Azadeh Williams, founder and...
Athina Mallis
Feb 24, 2021
Unpacking the impact of 5G on business and healthcare
5G will be important for Australian businesses and healthcare in the future as it will help them move into the 'fourth industrial...
AZK Media
Jan 19, 2021
Dr Alex Antic on key trends and challenges in data analytics
Dr Alex Antic, head of data science at the Australian National University discusses with Target Market podcast host Athina Mallis the key...
Athina Mallis
Jan 19, 2021
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