Future of Business 2/3

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

The healthcare 'renaissance' in the APAC region

AZK Media

Apr 5, 2022

The healthcare 'renaissance' in the APAC region

The healthcare sector is going through an exciting transformation. More medical practices are integrating digital health solutions,...

Law, technology and digital transformation

AZK Media

Apr 5, 2022

Law, technology and digital transformation

Most sectors have undergone digital transformation in some way, shape or form, but the legal sector has been notoriously slow to adapt....

4 Epic revenue-killing fails businesses should avoid

AZK Media

Mar 3, 2022

4 Epic revenue-killing fails businesses should avoid

The core function of marketing within businesses is changing and evolving so rapidly against the backdrop of the pandemic and increased...

Steve Nouri: Is data storytelling the secret to business growth?

AZK Media

Feb 6, 2022

Steve Nouri: Is data storytelling the secret to business growth?

For decades, data storytelling has been traditionally reserved for the big titans of B2B research institutes like Forrester, McKinsey and...

Marketing and sales alignment: what's new?

AZK Media

Jan 31, 2022

Marketing and sales alignment: what's new?

At AZK Media, what we've found when we talk to businesses at C-Suite level is that there’s often a misconception in the B2B space that...

Data analytics trends and opportunities in healthcare

AZK Media

Jan 27, 2022

Data analytics trends and opportunities in healthcare

The ongoing effects of the pandemic, rise of IoT and increased patient expectations for healthcare institutions to personalise their...

Featured in Marketing Mag: Why entrepreneurs need to value marketing from start-up phase

AZK Media

Nov 19, 2021

Featured in Marketing Mag: Why entrepreneurs need to value marketing from start-up phase

Marketing is critical for any venture from the outset. Why? To put it simply, you cannot grow without a customer market or ‘engaged...

Featured in Marketing Mag: How to drive business growth with marketing and sales alignment

AZK Media

Nov 4, 2021

Featured in Marketing Mag: How to drive business growth with marketing and sales alignment

There’s often a misconception in the B2B space that marketing is secondary to sales, whereas, in reality, the two need to work hand in...

Featured in Marketing Mag: How video can turbocharge your business growth

AZK Media

Nov 4, 2021

Featured in Marketing Mag: How video can turbocharge your business growth

There's ample evidence to show video marketing is a powerful way to fire up your marketing inbound engine and build an emotional...

Athina Mallis

May 7, 2021

Unpacking the sports tech revolution

Sports technology is now one of the biggest growth opportunities in the world. Research shows amid the COVID-19 crisis, the global market...

How HR businesses can connect with customers - Seek's Christophe Eymery reveals all

Athina Mallis

Apr 12, 2021

How HR businesses can connect with customers - Seek's Christophe Eymery reveals all

In today's digital environment, where we're overloaded with information and content, how can HR companies connect their message with...

Nicola Steel on why diversity in the technology sector matters

Athina Mallis

Mar 26, 2021

Nicola Steel on why diversity in the technology sector matters

Globally, diversity in the technology sector is progressing, but in many countries like Australia, there's a long way to go. In the...

Athina Mallis

Mar 22, 2021

How to grow your adtech firm globally

The adtech and media landscape is changing fast, and the global opportunities for growth are both exciting and challenging. At AZK...

What it takes to accelerate digital innovation - expert insights revealed

Athina Mallis

Mar 16, 2021

What it takes to accelerate digital innovation - expert insights revealed

The recent global crisis has accelerated innovation and forced us to evolve digitally, says Nicola Millard, Principal Innovation Partner...

AZK Media

Mar 9, 2021

Building a resilient business mindset

The business landscape is constantly changing, people are being hired, fired and using their skills to transfer into new and exciting...

How to grow your martech company: Experts share top tips on the Martech Podcast

Athina Mallis

Feb 24, 2021

How to grow your martech company: Experts share top tips on the Martech Podcast

The marketing technology landscape is fiercely competitive, so how can you stand out from the crowd? Azadeh Williams, founder and...

Unpacking the impact of 5G on business and healthcare

AZK Media

Jan 19, 2021

Unpacking the impact of 5G on business and healthcare

5G will be important for Australian businesses and healthcare in the future as it will help them move into the 'fourth industrial...

Dr Alex Antic on key trends and challenges in data analytics

Athina Mallis

Jan 19, 2021

Dr Alex Antic on key trends and challenges in data analytics

Dr Alex Antic, head of data science at the Australian National University discusses with Target Market podcast host Athina Mallis the key...

Top tips for Cloud and SaaS vendors to stand out from the crowd

Athina Mallis

Oct 13, 2020

Top tips for Cloud and SaaS vendors to stand out from the crowd

There are more than 15,000 SaaS vendors globally and that number is only increasing. With that in mind, brands need to think about being...

Vanessa Mitchell

Apr 27, 2020

Brand purpose - why every business needs it

Mention brand purpose and you can almost hear the eye rolls. The simple fact is, having a good product and/or service is no longer...