Media and Marketing

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Preserving data and building trust: Importance of cybersecurity for tech vendors in APAC

Jessica Phillips

Nov 21

Preserving data and building trust: Importance of cybersecurity for tech vendors in APAC

In today’s data-driven landscape, businesses face a critical question: Are you future-proofing your organisation against cyber breaches?

Hot tips for tech vendors to land media coverage in APAC

Jessica Phillips

Oct 23

Hot tips for tech vendors to land media coverage in APAC

Learn why cultivating media relationships is essential, and how tech vendors can land consistent coverage.

Why media relationships matter for tech growth in APAC

Jessica Phillips

Oct 8

Why media relationships matter for tech growth in APAC

AZK Media’s Azadeh Williams interviewed award-winning journalists on building strong media relationships at the 2024 TechLeaders Forum.

Jessica Phillips

Sep 17

MicroStrategy: Tips on business growth

AZK Media’s Managing Director Azadeh Williams chats with Business Intelligence vendor MicroStrategy on maximising market presence in APAC.

The Stack’s Ed Targett shares top tech PR tips

Jessica Phillips

Sep 16

The Stack’s Ed Targett shares top tech PR tips

In a conversation at King's Cross, Azadeh Williams and The Stack Founder Ed Targett discuss the upcoming year in tech news.

AI agents, automation and innovation: Experts share top retail technology trends

Jessica Phillips

Sep 9

AI agents, automation and innovation: Experts share top retail technology trends

AZK Media’s Managing Director Azadeh Williams asked industry leaders on what excites them about the future of retail tech.

Jessica Phillips

Aug 23

Sink or swim in APAC? Tech retail vendors share strategies for brand recognition

At the 2024 Online Retailer Expo in Sydney, AZK Media's Azadeh Williams quiz retail technology vendors about brand recognition in APAC.

Jessica Phillips

Aug 12

Winning gold in retail technology: Importance of brand awareness and marketing for success

At the Online Retailer Expo in Sydney, AZK Media's Azadeh Williams asked retail technology vendors about their focus on brand awareness.

Jessica Phillips

Jul 23

“Trust is key”: The Martech Weekly’s Juan Mendoza on PR and Brand

AZK Media’s Azadeh Williams chats with Juan Mendoza, CEO of The Martech Weekly in this 'AZK Meets' segment.

Breaking ground: Challenges of tech businesses entering the APAC market

Jessica Phillips

Jun 13

Breaking ground: Challenges of tech businesses entering the APAC market

AZK Media managing director Azadeh Williams quizzes prominent local tech-industry leaders about their approach to cracking the APAC.

Jessica Phillips

Feb 15

Eagle Eye CEO Tim Mason on key customer loyalty trends

Tim Mason, CEO of Eagle Eye shares his advice for creating winning loyalty programs with Azadeh Williams.

Martech in APAC: Satya Upadhyaya reveals business growth tips

Julie Cooper

Dec 7, 2023

Martech in APAC: Satya Upadhyaya reveals business growth tips

Learn strategic essentials all companies eyeing APAC expansion must know and common mishaps to avoid.

Future of marketing and AR: Interview with XRii

Julie Cooper

Oct 23, 2023

Future of marketing and AR: Interview with XRii

From augmented reality (AR) bringing doctors’ eyes and ears to remote medical exams to mixed reality revolutionising aviation maintenance...

AZK Media

Oct 23, 2023

BBC feature: Recent LinkedIn changes

BBC recently featured AZK Media's insights into how to use LinkedIn to grow your B2B business

PR and marketing tips for game-changing adtech growth

AZK Media

Jun 6, 2023

PR and marketing tips for game-changing adtech growth

What does it take to grow your adtech company across new and emerging markets?

“Reputation matters”: SnapLogic CEO discusses the power of PR and global expansion

Julie Cooper

May 17, 2023

“Reputation matters”: SnapLogic CEO discusses the power of PR and global expansion

The current economic climate is seeing many technology vendors struggle with massive layoffs and tighter budget constraints. Not only is...

Storyblok leverages PR to build awareness and drive growth in APAC

AZK Media

Mar 29, 2023

Storyblok leverages PR to build awareness and drive growth in APAC

If you're a global B2B brand growing outside of Europe and North America, it takes more than a sales team to get your technology solution...

AZK Media

Mar 8, 2023

AZK Media finalists for B&T Women Leading Tech Awards

We are delighted to announce that AZK Media has been shortlisted for the B&T Women Leading Tech Awards in TWO categories: Public...

Growing your martech firm in APAC? Avoid these 'epic fails,' reveals marketing leader Billy Louizou

Julie Cooper

Feb 24, 2023

Growing your martech firm in APAC? Avoid these 'epic fails,' reveals marketing leader Billy Louizou

When it comes to growth strategy in the APAC region, numerous local leaders have seen the good, the bad, and the downright ugly. From...

How tech companies can stand out in the UK

Julie Cooper

Nov 4, 2022

How tech companies can stand out in the UK

Keen to grow your technology company in the UK? Then familiarise yourself with these key tips, B2B marketing experts say.