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A to Z of Knowledge
Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.
Unlocking gaming and adtech: Rupert Pay on opportunities and pain points
More Aussies are engaging in video games more than ever before. And, there’s a gold ‘minecraft’ of opportunities waiting for advertisers...
Jessica Phillips
Jan 29
What makes AZK Media tick? PR client testimonials from Marta Grutka and Nexxen
Find out why AZK Media is leading the charge in transforming PR on a global scale. Testimonials from Nexxen and Marta Grutka.
Jessica Phillips
Jan 24
Why Marta Grutka says B2B tech companies cannot afford to skip local PR in APAC
How does a tech brand enter the Asia-Pacific (APAC) region? Marta Grutka says it's about trusted relationships.
Jessica Phillips
Jan 15
Are your B2B marketing and PR tactics harming your brand?
AZK Media takes a look at the fatal mistakes technology vendors make when expanding to new markets.
AZK Media
Jan 15
Preserving data and building trust: Importance of cybersecurity for tech vendors in APAC
In today’s data-driven landscape, businesses face a critical question: Are you future-proofing your organisation against cyber breaches?
Jessica Phillips
Nov 21, 2024
Hot tips for tech vendors to land media coverage in APAC
Learn why cultivating media relationships is essential, and how tech vendors can land consistent coverage.
Jessica Phillips
Oct 23, 2024
Why media relationships matter for tech growth in APAC
AZK Media’s Azadeh Williams interviewed award-winning journalists on building strong media relationships at the 2024 TechLeaders Forum.
Jessica Phillips
Oct 8, 2024
MicroStrategy: Tips on business growth
AZK Media’s Managing Director Azadeh Williams chats with Business Intelligence vendor MicroStrategy on maximising market presence in APAC.
Jessica Phillips
Sep 17, 2024
The Stack’s Ed Targett shares top tech PR tips
In a conversation at King's Cross, Azadeh Williams and The Stack Founder Ed Targett discuss the upcoming year in tech news.
Jessica Phillips
Sep 16, 2024
AI agents, automation and innovation: Experts share top retail technology trends
AZK Media’s Managing Director Azadeh Williams asked industry leaders on what excites them about the future of retail tech.
Jessica Phillips
Sep 9, 2024
Sink or swim in APAC? Tech retail vendors share strategies for brand recognition
At the 2024 Online Retailer Expo in Sydney, AZK Media's Azadeh Williams quiz retail technology vendors about brand recognition in APAC.
Jessica Phillips
Aug 23, 2024
Winning gold in retail technology: Importance of brand awareness and marketing for success
At the Online Retailer Expo in Sydney, AZK Media's Azadeh Williams asked retail technology vendors about their focus on brand awareness.
Jessica Phillips
Aug 12, 2024
“Trust is key”: The Martech Weekly’s Juan Mendoza on PR and Brand
AZK Media’s Azadeh Williams chats with Juan Mendoza, CEO of The Martech Weekly in this 'AZK Meets' segment.
Jessica Phillips
Jul 23, 2024
Breaking ground: Challenges of tech businesses entering the APAC market
AZK Media managing director Azadeh Williams quizzes prominent local tech-industry leaders about their approach to cracking the APAC.
Jessica Phillips
Jun 13, 2024
Eagle Eye CEO Tim Mason on key customer loyalty trends
Tim Mason, CEO of Eagle Eye shares his advice for creating winning loyalty programs with Azadeh Williams.
Jessica Phillips
Feb 15, 2024
Martech in APAC: Satya Upadhyaya reveals business growth tips
Learn strategic essentials all companies eyeing APAC expansion must know and common mishaps to avoid.
Julie Cooper
Dec 7, 2023
Future of marketing and AR: Interview with XRii
From augmented reality (AR) bringing doctors’ eyes and ears to remote medical exams to mixed reality revolutionising aviation maintenance...
Julie Cooper
Oct 23, 2023
BBC feature: Recent LinkedIn changes
BBC recently featured AZK Media's insights into how to use LinkedIn to grow your B2B business
AZK Media
Oct 23, 2023
PR and marketing tips for game-changing adtech growth
What does it take to grow your adtech company across new and emerging markets?
AZK Media
Jun 6, 2023
“Reputation matters”: SnapLogic CEO discusses the power of PR and global expansion
The current economic climate is seeing many technology vendors struggle with massive layoffs and tighter budget constraints. Not only is...
Julie Cooper
May 17, 2023
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