Media and Marketing 2/5

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

B2B marketing leader reveals tips on tech company global growth

Julie Cooper

Nov 4, 2022

B2B marketing leader reveals tips on tech company global growth

Amandine Servain, VP International Marketing, CM Group to find out how B2B companies can achieve growth and success.

Selligent leader's tips on growing a martech company in Europe

Julie Cooper

Nov 4, 2022

Selligent leader's tips on growing a martech company in Europe

Ramses Bossuyt, Global VP, Client Success at Selligent Marketing Cloud, a CM Group brand speaks with AZK Media

B&T Feature: B2B marketing leadership and breaking the bias

AZK Media

Aug 11, 2022

B&T Feature: B2B marketing leadership and breaking the bias

In the B2B technology sector, which our Agency operates in, nearly one-in-ten company boards have no women. How can we break the bias?

Featured in Forbes: Why customer advocacy is critical for tech business growth

AZK Media

Aug 3, 2022

Featured in Forbes: Why customer advocacy is critical for tech business growth

AZK Media Managing Partner Azadeh Williams explains why Customer advocacy is critical for any B2B demand-generation strategy.

Martech Podcast: Experts reveal how to grow your martech and adtech company in new regions

AZK Media

Aug 2, 2022

Martech Podcast: Experts reveal how to grow your martech and adtech company in new regions

Azadeh Williams from AZK Media recently sat down with Ben Shapiro, host of the Martech Podcast, to discuss how to grow martech companies.

Featured in Forbes: Experts reveal the biggest challenges marketers face in 2022

AZK Media

Aug 2, 2022

Featured in Forbes: Experts reveal the biggest challenges marketers face in 2022

Agency Council members voice their perspectives on the challenges marketers are facing this year.

Featured in Forbes: B2B Marketing tips for tough times

AZK Media

Jul 26, 2022

Featured in Forbes: B2B Marketing tips for tough times

We’ll take a look at why marketing needs to be valued in tough times so that you can rise through the storm better and more resilient.

Featured in Forbes: Tips for new CEOs to rebrand their B2B tech company

AZK Media

Jun 1, 2022

Featured in Forbes: Tips for new CEOs to rebrand their B2B tech company

In this article featured in Forbes Magazine, we share a few simple tips new CEOs can consider to ensure a smooth transition.

Marketers: Are you high on stress? It could be burnout

Julie Cooper

Jun 1, 2022

Marketers: Are you high on stress? It could be burnout

In this article experts dissect the issue of burnout and its prevalence among marketers.

Featured in Forbes: Marketing automation for tech companies on a budget

AZK Media

Jun 1, 2022

Featured in Forbes: Marketing automation for tech companies on a budget

In this article featured in Forbes Magazine, we shared this simple and yet impactful form of marketing automation

Tips on growing your business presence in the APAC region

AZK Media

May 25, 2022

Tips on growing your business presence in the APAC region

Ready to grow your business in the APAC region? Don't miss these top tips to build business growth in new and emerging markets

Featured in Made for Marketers: Atomic habits to supercharge your marketing

AZK Media

May 24, 2022

Featured in Made for Marketers: Atomic habits to supercharge your marketing

Rock music, healthy habits, and toxic culture…what does it take to be a 'rockstar' marketer, especially given marketers are facing more scru

Featured in MARKETECH APAC: Top technology PR tips

AZK Media

May 16, 2022

Featured in MARKETECH APAC: Top technology PR tips

In this feature interview with Marketech APAC, we deep dived into some key technology PR and communications tips to help businesses

Featured in Forbes: Expert tips on 'visual marketing'

AZK Media

May 16, 2022

Featured in Forbes: Expert tips on 'visual marketing'

Visual search is growing in popularity every day. Here are a f key tips for ensuring website images and videos are easily searchable

Featured in Forbes: Managing a PR crisis

AZK Media

May 15, 2022

Featured in Forbes: Managing a PR crisis

How can a company use a crisis as an opportunity to make positive changes and then communicate them to boost the brand’s image?

Featured in Dynamic Business: Tips for growing your technology business

AZK Media

May 15, 2022

Featured in Dynamic Business: Tips for growing your technology business

When it comes to investing in the right marketing and PR partner, it's all about value, not price. So what does it take to grow your busines

Is newsjacking a smart PR tactic or opportunism?

AZK Media

May 15, 2022

Is newsjacking a smart PR tactic or opportunism?

Is newsjacking still a genuine way for brands to inject their perspective into a current newsworthy topic?

Featured in Forbes: How to leverage AI in marketing and advertising

AZK Media

May 11, 2022

Featured in Forbes: How to leverage AI in marketing and advertising

The team at AZK Media have been honoured to represent some of the biggest tech enterprises in the martech and adtech space.

Featured in Forbes: toxic habits marketers should avoid

AZK Media

Apr 20, 2022

Featured in Forbes: toxic habits marketers should avoid

AZK media shares key habits to avoid that can be toxic to your marketing efforts and the business bottom line.

Lead generation: is there an easier way?

AZK Media

Apr 6, 2022

Lead generation: is there an easier way?

Every B2B sales leader at one point in time has uttered those four magic words: where are the leads? And yet despite the technology,...