Media and Marketing 3/5

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Expert reveals secret to unlocking the 'value' of CX

AZK Media

Apr 6, 2022

Expert reveals secret to unlocking the 'value' of CX

Customer experience across both B2B and B2C is evolving fast. So how can organisations adapt? Rockstar CX founder, James Dodkins,...

Why B2B marketing should no longer be ‘buttoned up and boring’

AZK Media

Feb 24, 2022

Why B2B marketing should no longer be ‘buttoned up and boring’

For far too long, business-to-business (B2B) marketing has been considered the ‘dull cousin’ of the vibrantly creative...

AZK Media

Feb 14, 2022

Brand marketing: challenges and opportunities

Brand marketing and positioning is going through major transformations beyond the pandemic, as competition to stand out from the crowd...

Steve Nouri: Is data storytelling the secret to business growth?

AZK Media

Feb 6, 2022

Steve Nouri: Is data storytelling the secret to business growth?

For decades, data storytelling has been traditionally reserved for the big titans of B2B research institutes like Forrester, McKinsey and...

Marketing and sales alignment: what's new?

AZK Media

Jan 31, 2022

Marketing and sales alignment: what's new?

At AZK Media, what we've found when we talk to businesses at C-Suite level is that there’s often a misconception in the B2B space that...

CMO Stress and burnout: tips for a more resilient 2022

AZK Media

Dec 16, 2021

CMO Stress and burnout: tips for a more resilient 2022

It’s been a tough year for marketing, and an even tougher year for marketers. According to a recent survey that polled 7,000...

Featured in Marketing Mag: B2B marketing tactics to avoid

AZK Media

Dec 6, 2021

Featured in Marketing Mag: B2B marketing tactics to avoid

Since COVID-19, we’ve seen a wave of marketing redundancies, marketing budgets being slashed and the onset of ‘panic marketing’, with...

Featured in Marketing Mag: Why entrepreneurs need to value marketing from start-up phase

AZK Media

Nov 19, 2021

Featured in Marketing Mag: Why entrepreneurs need to value marketing from start-up phase

Marketing is critical for any venture from the outset. Why? To put it simply, you cannot grow without a customer market or ‘engaged...

What is a hybrid event and why does my business need it?

AZK Media

Nov 4, 2021

What is a hybrid event and why does my business need it?

Event marketing is going through a revolution. Lockdown restrictions, social distancing and new remote working models means the classic...

Featured in Marketing Mag: Why marketers deserve a seat at the boardroom table

AZK Media

Nov 4, 2021

Featured in Marketing Mag: Why marketers deserve a seat at the boardroom table

Marketing is now playing a more important role in fuelling the revenue engine of companies, given the increased sophistication of...

Featured in Marketing Mag: Top tips for marketing your startup

AZK Media

Nov 3, 2021

Featured in Marketing Mag: Top tips for marketing your startup

The idea of explaining what your startup does to prospects should seem pretty straightforward, but many founders are still...

AZK Media

Oct 19, 2021

Want a career in B2B Marketing?

Want to succeed as a B2B marketer? The 'marcomms' career space is crowded and competitive. At AZK Media, we're as passionate about...

How to get the most out of your PR investment

Azadeh Williams

Aug 24, 2021

How to get the most out of your PR investment

Budget purse strings are tighter than they have ever been and now marketers need to show their bosses tangible evidence of ROI to prove...

How to spot bullying in your marketing team

Azadeh Williams

Aug 24, 2021

How to spot bullying in your marketing team

There is no doubt that marketers are under the pump, with slashed budgets, a pandemic causing lockdowns - and are the ones leaders blame...

Gai Le Roy reveals challenges and opportunities for adtech businesses in the APAC region

Athina Mallis

Jul 7, 2021

Gai Le Roy reveals challenges and opportunities for adtech businesses in the APAC region

At AZK Media, we're passionate about helping adtech and martech businesses grow in the APAC region. In this article, we speak with Gai Le...

Ian James unpacks marketing in the era of the crumbling cookie

Athina Mallis

Jun 14, 2021

Ian James unpacks marketing in the era of the crumbling cookie

With the demise of the cookie, marketers need to rethink how they offer authentic, personalised experiences to customers in brand-safe...

Athina Mallis

Jun 12, 2021

How to choose the best marketing agency

The media and digital marketing agency landscape is saturated with choice, and it can be overwhelming to find the best marketing partner...

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

Athina Mallis

Jun 10, 2021

Why marketers need to consider a 'reverse Maslow Hierarchy' of needs

World-leading marketing strategist and Managing Director of Auracle World, Mahesh Enjeti speaks to Target Market host Athina Mallis about...

AZK Media

May 7, 2021

Insider tips on tech startup marketing

The idea of explaining what your technology startup does should be straightforward, but many organisations are failing to accomplish this...

Vanessa Mitchell

Apr 12, 2021

12 Habits of highly effective marketers

Marketing is changing and evolving so rapidly and the pandemic has only further created more pressure on businesses to adapt to unusual...