What's the definition of a modern marketer?
With economic uncertainty and short-termism, the pressure is on the modern marketer to do so much more, with less. But is it sustainable,...
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A to Z of Knowledge
Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.
AZK Media
Mar 22, 2021
How not to pitch to journalists
The relationship between a journalist and PR has always been an interesting one. While their relationship can be symbiotic within the...
Athina Mallis
Mar 22, 2021
How to grow your adtech firm globally
The adtech and media landscape is changing fast, and the global opportunities for growth are both exciting and challenging. At AZK...
AZK Media
Mar 3, 2021
Common marketing mistakes and how to avoid them
We recently spoke with Darren Woolley, founder and global CEO of Trinity P3 global marketing consultants on common marketing mistakes and...
Athina Mallis
Feb 24, 2021
How to grow your martech company: Experts share top tips on the Martech Podcast
The marketing technology landscape is fiercely competitive, so how can you stand out from the crowd? Azadeh Williams, founder and...
Athina Mallis
Feb 22, 2021
How to market brands during a crisis
When you hear the word crisis, the first thing that comes to mind is probably something large and catastrophic, such as the COVID-19...
Athina Mallis
Feb 22, 2021
How to provide a great CX strategy when the budget is tight
Some CX strategies require a larger budget than others but with the pandemic impacting nearly every business, here are some ways to...
Athina Mallis
Feb 22, 2021
Marketers need to be constantly educating themselves
Marketing is such a quick, evolving space and sometimes it can be overwhelming for marketers to stay on top of it all. Vijay Solanki, CEO...
Athina Mallis
Feb 10, 2021
Creative and design thinking critical for brands in 2021 - Digital Prophet Shingy
David Shing aka Shingy is one of the world’s most prolific digital prophets, who has over 20 years’ experience in digital, brand,...
Vanessa Mitchell
Jan 20, 2021
Retail technology trends: the convergence of online and offline CX
AZK Media's Director of Content and Communications, Vanessa Mitchell discusses the impact of technology and the pandemic on customer...
Athina Mallis
Jan 12, 2021
David Raab reveals insights into the growth of CDP platforms in the APAC region
David Raab is the founder of the CDP Institute and owner of Raab Associates. The CDP Institute is a vendor-neutral educational project to...
Vanessa Mitchell
Jan 5, 2021
Top marketing campaign fails and scandals of 2020
For the most part, brands have kept their heads down during 2020, knowing marketing efforts during a pandemic will fall flat unless they...
Athina Mallis
Dec 16, 2020
What is the meaning of 'omnichannel' and why is it important in marketing?
The term 'omnichannel' might be seen as a 'buzzword' within marketing and retail, but according to Robert Kinkade, CEO and co-founder of...
Athina Mallis
Dec 7, 2020
The importance of customer experience ‘beyond’ a good product and service
When it comes to customer experience (CX), it's not about providing a product or service but how a brand delivers that product or...
Athina Mallis
Nov 23, 2020
The 'emotional connection with customers' - why is it important?
For brands to truly emotionally connect with their brand they need to understand their consumer, according to Vijay Solanki, renowned...
Vanessa Mitchell
Oct 13, 2020
Media coverage is not lead generation
It's a common misperception within B2B companies around organic media coverage, in that someone will read your article in a magazine or...
Athina Mallis
Oct 13, 2020
Why a culture of continued learning is critical for B2B marketing success
In today's fast-evolving marketing landscape, there's no room for complacency. If your marketing leader, team or agency aren't invested...
Athina Mallis
Oct 13, 2020
Top tips for Cloud and SaaS vendors to stand out from the crowd
There are more than 15,000 SaaS vendors globally and that number is only increasing. With that in mind, brands need to think about being...
Vanessa Mitchell
Oct 5, 2020
5 Reasons why big business turns to small independent agencies
Many large, multi-million and billion-dollar global companies are turning to small, specialised agencies for their marketing and media...
Athina Mallis
Oct 2, 2020
Strengthening the Mobile CX industry beyond COVID-19
Since the lockdowns were enforced, so much has changed within the digital marketing, mobile marketing and CX mix. We speak with Matt...
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