Media and Marketing 4/5

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

What's the definition of a modern marketer?

Athina Mallis

Apr 6, 2021

What's the definition of a modern marketer?

With economic uncertainty and short-termism, the pressure is on the modern marketer to do so much more, with less. But is it sustainable,...

AZK Media

Mar 22, 2021

How not to pitch to journalists

The relationship between a journalist and PR has always been an interesting one. While their relationship can be symbiotic within the...

Athina Mallis

Mar 22, 2021

How to grow your adtech firm globally

The adtech and media landscape is changing fast, and the global opportunities for growth are both exciting and challenging. At AZK...

Common marketing mistakes and how to avoid them

AZK Media

Mar 3, 2021

Common marketing mistakes and how to avoid them

We recently spoke with Darren Woolley, founder and global CEO of Trinity P3 global marketing consultants on common marketing mistakes and...

How to grow your martech company: Experts share top tips on the Martech Podcast

Athina Mallis

Feb 24, 2021

How to grow your martech company: Experts share top tips on the Martech Podcast

The marketing technology landscape is fiercely competitive, so how can you stand out from the crowd? Azadeh Williams, founder and...

Athina Mallis

Feb 22, 2021

How to market brands during a crisis

When you hear the word crisis, the first thing that comes to mind is probably something large and catastrophic, such as the COVID-19...

How to provide a great CX strategy when the budget is tight

Athina Mallis

Feb 22, 2021

How to provide a great CX strategy when the budget is tight

Some CX strategies require a larger budget than others but with the pandemic impacting nearly every business, here are some ways to...

Marketers need to be constantly educating themselves

Athina Mallis

Feb 22, 2021

Marketers need to be constantly educating themselves

Marketing is such a quick, evolving space and sometimes it can be overwhelming for marketers to stay on top of it all. Vijay Solanki, CEO...

Creative and design thinking critical for brands in 2021 - Digital Prophet Shingy

Athina Mallis

Feb 10, 2021

Creative and design thinking critical for brands in 2021 - Digital Prophet Shingy

David Shing aka Shingy is one of the world’s most prolific digital prophets, who has over 20 years’ experience in digital, brand,...

Retail technology trends: the convergence of online and offline CX

Vanessa Mitchell

Jan 20, 2021

Retail technology trends: the convergence of online and offline CX

AZK Media's Director of Content and Communications, Vanessa Mitchell discusses the impact of technology and the pandemic on customer...

David Raab reveals insights into the growth of CDP platforms in the APAC region

Athina Mallis

Jan 12, 2021

David Raab reveals insights into the growth of CDP platforms in the APAC region

David Raab is the founder of the CDP Institute and owner of Raab Associates. The CDP Institute is a vendor-neutral educational project to...

Top marketing campaign fails and scandals of 2020

Vanessa Mitchell

Jan 5, 2021

Top marketing campaign fails and scandals of 2020

For the most part, brands have kept their heads down during 2020, knowing marketing efforts during a pandemic will fall flat unless they...

What is the meaning of 'omnichannel' and why is it important in marketing?

Athina Mallis

Dec 16, 2020

What is the meaning of 'omnichannel' and why is it important in marketing?

The term 'omnichannel' might be seen as a 'buzzword' within marketing and retail, but according to Robert Kinkade, CEO and co-founder of...

The importance of customer experience ‘beyond’ a good product and service

Athina Mallis

Dec 7, 2020

The importance of customer experience ‘beyond’ a good product and service

When it comes to customer experience (CX), it's not about providing a product or service but how a brand delivers that product or...

The 'emotional connection with customers' - why is it important?

Athina Mallis

Nov 23, 2020

The 'emotional connection with customers' - why is it important?

For brands to truly emotionally connect with their brand they need to understand their consumer, according to Vijay Solanki, renowned...

Vanessa Mitchell

Oct 13, 2020

Media coverage is not lead generation

It's a common misperception within B2B companies around organic media coverage, in that someone will read your article in a magazine or...

Why a culture of continued learning is critical for B2B marketing success

Athina Mallis

Oct 13, 2020

Why a culture of continued learning is critical for B2B marketing success

In today's fast-evolving marketing landscape, there's no room for complacency. If your marketing leader, team or agency aren't invested...

Top tips for Cloud and SaaS vendors to stand out from the crowd

Athina Mallis

Oct 13, 2020

Top tips for Cloud and SaaS vendors to stand out from the crowd

There are more than 15,000 SaaS vendors globally and that number is only increasing. With that in mind, brands need to think about being...

5 Reasons why big business turns to small independent agencies

Vanessa Mitchell

Oct 5, 2020

5 Reasons why big business turns to small independent agencies

Many large, multi-million and billion-dollar global companies are turning to small, specialised agencies for their marketing and media...

Strengthening the Mobile CX industry beyond COVID-19

Athina Mallis

Oct 2, 2020

Strengthening the Mobile CX industry beyond COVID-19

Since the lockdowns were enforced, so much has changed within the digital marketing, mobile marketing and CX mix. We speak with Matt...