Resources

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

CDP Insights: What's new in the APAC region

AZK Media

Jun 27, 2022

CDP Insights: What's new in the APAC region

In partnership with the CDP Institute The customer data platform (CDP) landscape in the APAC region is evolving fast. Changes in...

Virtual Event: How can a data strategy improve analytics?

AZK Media

Mar 24, 2022

Virtual Event: How can a data strategy improve analytics?

While the business world remains deep in the throes of sweeping uncertainty amidst the pandemic and volatile economic events, one thing...

Data analytics trends and opportunities in healthcare

AZK Media

Jan 27, 2022

Data analytics trends and opportunities in healthcare

The ongoing effects of the pandemic, rise of IoT and increased patient expectations for healthcare institutions to personalise their...

CMO Stress and burnout: tips for a more resilient 2022

AZK Media

Dec 16, 2021

CMO Stress and burnout: tips for a more resilient 2022

It’s been a tough year for marketing, and an even tougher year for marketers. According to a recent survey that polled 7,000...

What is a hybrid event and why does my business need it?

AZK Media

Nov 4, 2021

What is a hybrid event and why does my business need it?

Event marketing is going through a revolution. Lockdown restrictions, social distancing and new remote working models means the classic...

Quick Guide: How Marketers Can Build a B2B Community

AZK Media

Aug 8, 2021

Quick Guide: How Marketers Can Build a B2B Community

How often as marketers do we hear the same conversation in boardrooms at quarter-end? Statements like: ‘We need to build a community...

The A to Z of Bad Marketing Habits Quick Guide

AZK Media

Jun 14, 2021

The A to Z of Bad Marketing Habits Quick Guide

The rise of data-driven digital marketing and greater consumer scrutiny has placed increased pressure on brands to be more transparent...

eBook: How marketing can help your business thrive in tough times

AZK Media

Jun 11, 2021

eBook: How marketing can help your business thrive in tough times

“Firms which cut costs faster and deeper in tough times than rivals don’t flourish and have the lowest probability at 21% of pulling...

Latest CDP insights across the APAC region

AZK Media

Jun 3, 2021

Latest CDP insights across the APAC region

In partnership with the CDP Institute The customer data platform (CDP) landscape in the APAC region is evolving fast. Changes in...

Vanessa Mitchell

May 7, 2021

A-Z of Public Relations Fact Sheet

Public Relations is a critical component of any healthy brand, communications and marketing program. Failure to keep across vital...

Vanessa Mitchell

May 7, 2021

A-Z of Customer Advocacy Key Trends

Customer advocacy, also known as word of mouth marketing, is one of, if not the, most powerful marketing tools brands have today. Why?...

The A to Z of Content Marketing Fact Sheet

Vanessa Mitchell

Apr 12, 2021

The A to Z of Content Marketing Fact Sheet

Content marketing. It’s a relatively new term for something that’s been around for eons, ever since the Ancient Egyptians started...

Vanessa Mitchell

Apr 12, 2021

A to Z of Video Marketing Quick Guide

There's ample evidence to show video marketing is a powerful way to fire up your marketing inbound engine and build an emotional...

Vanessa Mitchell

Mar 23, 2021

A to Z of Data Storytelling Fact Sheet

Good data is only half the story. The real value of data is the ability to be able to democratise it and make it easy to use and...

Vanessa Mitchell

Mar 18, 2021

A to Z of Lead Generation Quick Guide

Lead generation. We all know we need it, but many organisations still struggle achieve it in a cost-effective, streamlined and scalable...

COVID-19 dictionary of buzzwords we’re all sick of hearing

AZK Media

Sep 30, 2020

COVID-19 dictionary of buzzwords we’re all sick of hearing

In this piece, we share a list of pandemic buzzwords media and marketers should avoid - and why they’re starting to annoy, irritate and...