guides | B2B Marketing + PR

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

Vanessa Mitchell

May 7, 2021

A-Z of Public Relations Fact Sheet

Public Relations is a critical component of any healthy brand, communications and marketing program. Failure to keep across vital...

Vanessa Mitchell

May 7, 2021

Customer advocacy, also known as word of mouth marketing, is one of, if not the, most powerful marketing tools brands have today. Why?...

Vanessa Mitchell

Mar 23, 2021

Good data is only half the story. The real value of data is the ability to be able to democratise it and make it easy to use and...