marketing | B2B Marketing + PR

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

From AI hype to tangible results: Gladwin Mendez on ROI in marketing, PR and tech

Jessica Phillips

4 days ago

From AI hype to tangible results: Gladwin Mendez on ROI in marketing, PR and tech

At SXSW Sydney, Azadeh Williams interviews Gladwin Mendez on how AI tech vendors stand out in APAC and why marketing and PR is essential.

Why AI can’t replace your creativity: Insights from marketing leader Oksana Koriakova

Jessica Phillips

6 days ago

Why AI can’t replace your creativity: Insights from marketing leader Oksana Koriakova

Azadeh Williams interviews renowned marketing leader Oksana Koriakova on the impact of AI.

Why media relationships matter for tech growth in APAC

Jessica Phillips

Oct 8

Why media relationships matter for tech growth in APAC

AZK Media’s Azadeh Williams interviewed award-winning journalists on building strong media relationships at the 2024 TechLeaders Forum.

Jessica Phillips

Sep 17

MicroStrategy: Tips on business growth

AZK Media’s Managing Director Azadeh Williams chats with Business Intelligence vendor MicroStrategy on maximising market presence in APAC.

Jessica Phillips

Aug 23

Sink or swim in APAC? Tech retail vendors share strategies for brand recognition

At the 2024 Online Retailer Expo in Sydney, AZK Media's Azadeh Williams quiz retail technology vendors about brand recognition in APAC.

Jessica Phillips

Aug 12

Winning gold in retail technology: Importance of brand awareness and marketing for success

At the Online Retailer Expo in Sydney, AZK Media's Azadeh Williams asked retail technology vendors about their focus on brand awareness.

Breaking ground: Challenges of tech businesses entering the APAC market

Jessica Phillips

Jun 13

Breaking ground: Challenges of tech businesses entering the APAC market

AZK Media managing director Azadeh Williams quizzes prominent local tech-industry leaders about their approach to cracking the APAC.

Top journalists reveal why tech companies need PR

Jessica Phillips

Jun 3

Top journalists reveal why tech companies need PR

AZK Media's Azadeh Williams asked some of Australia’s best tech journalists for their exclusive insights on the importance of PR.

What should tech companies look for in a PR agency?

Jessica Phillips

Jun 3

What should tech companies look for in a PR agency?

AZK Media interviews journalists about what tech companies should look for in PR agencies.

AZK Media Managing Director speaks about career burnout at Mumbrella CommsCon

Jessica Phillips

Apr 19

AZK Media Managing Director speaks about career burnout at Mumbrella CommsCon

CommsCon award-winner Azadeh Williams hosted a presentation on fighting burnout at the 2024 Mumbrella CommsCon in Sydney.

Martech in APAC: Satya Upadhyaya reveals business growth tips

Julie Cooper

Dec 7, 2023

Martech in APAC: Satya Upadhyaya reveals business growth tips

Learn strategic essentials all companies eyeing APAC expansion must know and common mishaps to avoid.

Featured in MARKETECH APAC: Top technology PR tips

AZK Media

May 16, 2022

Featured in MARKETECH APAC: Top technology PR tips

In this feature interview with Marketech APAC, we deep dived into some key technology PR and communications tips to help businesses

Featured in Forbes: Expert tips on 'visual marketing'

AZK Media

May 16, 2022

Featured in Forbes: Expert tips on 'visual marketing'

Visual search is growing in popularity every day. Here are a f key tips for ensuring website images and videos are easily searchable

Featured in Forbes: Managing a PR crisis

AZK Media

May 15, 2022

Featured in Forbes: Managing a PR crisis

How can a company use a crisis as an opportunity to make positive changes and then communicate them to boost the brand’s image?

Featured in Dynamic Business: Tips for growing your technology business

AZK Media

May 15, 2022

Featured in Dynamic Business: Tips for growing your technology business

When it comes to investing in the right marketing and PR partner, it's all about value, not price. So what does it take to grow your busines

IWD Feature Interview: Breaking the bias in technology

AZK Media

May 15, 2022

IWD Feature Interview: Breaking the bias in technology

At AZK Media, we believe diversity from board level down has a profound ability to transform technology companies for the better.

AZK Media

May 11, 2022

AZK Media Founder shortlisted for B&T Women Leading Tech Awards

We are delighted to announce that our Founder and Managing Partner, Azadeh Williams has been shortlisted for B&T Women Leading Tech Awards.

Featured in Forbes: How to leverage AI in marketing and advertising

AZK Media

May 11, 2022

Featured in Forbes: How to leverage AI in marketing and advertising

The team at AZK Media have been honoured to represent some of the biggest tech enterprises in the martech and adtech space.

AZK Media

Apr 20, 2022

Leveraging data to drive customer loyalty: trends and opportunities

Cheetah Digital's new report shows more than half of Australian consumers (63%) don’t trust social media platforms with their data.

Experts reveal what it takes to build a great modern data stack

AZK Media

Apr 20, 2022

Experts reveal what it takes to build a great modern data stack

Ignatius Bourke from Fivetran, and Rohan Persaud, from Sisense, explore what it takes to build a great data stack to improve efficiency.