PR | B2B Marketing + PR

A to Z of Knowledge

Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.

From AI hype to tangible results: Gladwin Mendez on ROI in marketing, PR and tech

Jessica Phillips

4 days ago

From AI hype to tangible results: Gladwin Mendez on ROI in marketing, PR and tech

At SXSW Sydney, Azadeh Williams interviews Gladwin Mendez on how AI tech vendors stand out in APAC and why marketing and PR is essential.

Hot tips for tech vendors to land media coverage in APAC

Jessica Phillips

Oct 23

Hot tips for tech vendors to land media coverage in APAC

Learn why cultivating media relationships is essential, and how tech vendors can land consistent coverage.

Why media relationships matter for tech growth in APAC

Jessica Phillips

Oct 8

Why media relationships matter for tech growth in APAC

AZK Media’s Azadeh Williams interviewed award-winning journalists on building strong media relationships at the 2024 TechLeaders Forum.

The Stack’s Ed Targett shares top tech PR tips

Jessica Phillips

Sep 16

The Stack’s Ed Targett shares top tech PR tips

In a conversation at King's Cross, Azadeh Williams and The Stack Founder Ed Targett discuss the upcoming year in tech news.

AZK Media Finalist in 2024 B&T’s Women in Media Awards for Public Relations

Jessica Phillips

Jul 23

AZK Media Finalist in 2024 B&T’s Women in Media Awards for Public Relations

AZK Media has been recognised as a Finalist in B&T’s Women In Media Awards for Public Relations.

Jessica Phillips

Jul 23

“Trust is key”: The Martech Weekly’s Juan Mendoza on PR and Brand

AZK Media’s Azadeh Williams chats with Juan Mendoza, CEO of The Martech Weekly in this 'AZK Meets' segment.

Breaking ground: Challenges of tech businesses entering the APAC market

Jessica Phillips

Jun 13

Breaking ground: Challenges of tech businesses entering the APAC market

AZK Media managing director Azadeh Williams quizzes prominent local tech-industry leaders about their approach to cracking the APAC.

Top journalists reveal why tech companies need PR

Jessica Phillips

Jun 3

Top journalists reveal why tech companies need PR

AZK Media's Azadeh Williams asked some of Australia’s best tech journalists for their exclusive insights on the importance of PR.

What should tech companies look for in a PR agency?

Jessica Phillips

Jun 3

What should tech companies look for in a PR agency?

AZK Media interviews journalists about what tech companies should look for in PR agencies.

Why public relations is critical for business success

Jessica Phillips

Apr 26

Why public relations is critical for business success

AZK Media interviewed our happy technology clients about why they believe PR is fundamental to their business success.

AZK Media Managing Director speaks about career burnout at Mumbrella CommsCon

Jessica Phillips

Apr 19

AZK Media Managing Director speaks about career burnout at Mumbrella CommsCon

CommsCon award-winner Azadeh Williams hosted a presentation on fighting burnout at the 2024 Mumbrella CommsCon in Sydney.

How to get the most out of your PR investment

Azadeh Williams

Aug 24, 2021

How to get the most out of your PR investment

Budget purse strings are tighter than they have ever been and now marketers need to show their bosses tangible evidence of ROI to prove...

Vanessa Mitchell

May 7, 2021

A-Z of Public Relations Fact Sheet

Public Relations is a critical component of any healthy brand, communications and marketing program. Failure to keep across vital...

AZK Media

Mar 22, 2021

How not to pitch to journalists

The relationship between a journalist and PR has always been an interesting one. While their relationship can be symbiotic within the...