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A to Z of Knowledge
Welcome to our Knowledge Hub. Here you'll find industry news, interviews, thought leadership articles, guides and tips on B2B marketing.
Jessica Phillips
4 days ago
AZK Media’s Azadeh Williams shortlisted for Mumbrella PR Professional of the Year award
AZK Media’s Azadeh Williams has been named a finalist for the PR Professional of the Year category at the 2025 Mumbrella CommsCon Awards.
Jessica Phillips
Jan 29
Unlocking gaming and adtech: Rupert Pay on opportunities and pain points
More Aussies are engaging in video games more than ever before. And, there’s a gold ‘minecraft’ of opportunities waiting for advertisers...
Jessica Phillips
Jan 24
What makes AZK Media tick? PR client testimonials from Marta Grutka and Nexxen
Find out why AZK Media is leading the charge in transforming PR on a global scale. Testimonials from Nexxen and Marta Grutka.
Jessica Phillips
Jan 15
Why Marta Grutka says B2B tech companies cannot afford to skip local PR in APAC
How does a tech brand enter the Asia-Pacific (APAC) region? Marta Grutka says it's about trusted relationships.
Jessica Phillips
Dec 20, 2024
From AI hype to tangible results: Gladwin Mendez on ROI in marketing, PR and tech
At SXSW Sydney, Azadeh Williams interviews Gladwin Mendez on how AI tech vendors stand out in APAC and why marketing and PR is essential.
Jessica Phillips
Oct 23, 2024
Hot tips for tech vendors to land media coverage in APAC
Learn why cultivating media relationships is essential, and how tech vendors can land consistent coverage.
Jessica Phillips
Oct 8, 2024
Why media relationships matter for tech growth in APAC
AZK Media’s Azadeh Williams interviewed award-winning journalists on building strong media relationships at the 2024 TechLeaders Forum.
Jessica Phillips
Sep 16, 2024
The Stack’s Ed Targett shares top tech PR tips
In a conversation at King's Cross, Azadeh Williams and The Stack Founder Ed Targett discuss the upcoming year in tech news.
Jessica Phillips
Jul 23, 2024
AZK Media Finalist in 2024 B&T’s Women in Media Awards for Public Relations
AZK Media has been recognised as a Finalist in B&T’s Women In Media Awards for Public Relations.
Jessica Phillips
Jul 23, 2024
“Trust is key”: The Martech Weekly’s Juan Mendoza on PR and Brand
AZK Media’s Azadeh Williams chats with Juan Mendoza, CEO of The Martech Weekly in this 'AZK Meets' segment.
Jessica Phillips
Jun 13, 2024
Breaking ground: Challenges of tech businesses entering the APAC market
AZK Media managing director Azadeh Williams quizzes prominent local tech-industry leaders about their approach to cracking the APAC.
Jessica Phillips
Jun 3, 2024
Top journalists reveal why tech companies need PR
AZK Media's Azadeh Williams asked some of Australia’s best tech journalists for their exclusive insights on the importance of PR.
Jessica Phillips
Jun 3, 2024
What should tech companies look for in a PR agency?
AZK Media interviews journalists about what tech companies should look for in PR agencies.
Jessica Phillips
Apr 26, 2024
Why public relations is critical for business success
AZK Media interviewed our happy technology clients about why they believe PR is fundamental to their business success.
Jessica Phillips
Apr 19, 2024
AZK Media Managing Director speaks about career burnout at Mumbrella CommsCon
CommsCon award-winner Azadeh Williams hosted a presentation on fighting burnout at the 2024 Mumbrella CommsCon in Sydney.
Azadeh Williams
Aug 24, 2021
How to get the most out of your PR investment
Budget purse strings are tighter than they have ever been and now marketers need to show their bosses tangible evidence of ROI to prove...
Vanessa Mitchell
May 7, 2021
A-Z of Public Relations Fact Sheet
Public Relations is a critical component of any healthy brand, communications and marketing program. Failure to keep across vital...
AZK Media
Mar 22, 2021
How not to pitch to journalists
The relationship between a journalist and PR has always been an interesting one. While their relationship can be symbiotic within the...
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