Meet the Team
Our award-winning team of marketers, content leaders, creatives and media advisors have a proven track record of delivering exceptional results. We work collaboratively with you to deliver tailored PR, inbound, content, video and event marketing campaigns.
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Azadeh Williams
Managing Director
With over 20 years' global experience in media, marketing and public relations, Azadeh is passionate about helping B2B companies expand into new and emerging markets.
Representing some of the fastest growing technology companies in the world, Azadeh’s focus is on innovating the agency’s integrated marketing, PR and multimedia solutions, to deliver premium results for AZK Media’s growing client base.
A former solicitor, media lecturer and international journalist (Reuters, The Times (UK), CMO Magazine and CIO Magazine), Azadeh has produced over 8,000 new stories, research insights, PR and marketing campaigns globally. This unique depth of experience enables her to market complex business concepts to attract the interest of prospects and the press.
She has been consistently recognised in B&T’s Women in Media and Women Leading Technology Awards for marketing, public relations and entrepreneurship. In 2021, Azadeh was awarded the Best of the Best in PR for Australasia. Passionate about the application of AI, in 2023, she was appointed to the board of the Global AI Ethics Institute.
Wayne Williams
Business Director
A seasoned global design and technology leader, Wayne helps businesses generate demand in new regional markets through AZK Media’s integrated mulit-media, video marketing, digital marketing and social campaigns.
With over 20 years’ international experience leading design and technology departments and transforming teams to achieve high performance results, Wayne’s innovative approach helps businesses to save adspend, cut sales lead time and generate significant ROI.
A background in architecture, and a seasoned managerial leader and educator, Wayne brings a breadth and depth of strategic leadership, brand design, creative asset creation, video, animation and multi-media content capability - delivered and managed at scale.
Passionate about innovation, Wayne is also a seasoned technology and startup investor across the UK, US and ANZ regions.
Michael Jenkin
Senior Content and Communications Manager
With a passion for technology, data and AI, Michael brings over 15 years of experience in journalism, content production, research and communications expertise to the AZK Media client ecosystem .
He has led editorial teams at leading publications like CRN, liaising with some of the world's biggest IT solutions providers including Microsoft, Amazon Web Services, Google, Dell EMC, Cisco and Ingram Micro.
As Corinium's former APAC Editor, Michael led the production of research and analysis reports on the AI, data and analytics and information security sectors. Through research, data-driven insights and expert commentary, Michael managed content which helped inform senior technology leaders across Australia, New Zealand and Asia-Pacific.
Michael excels at translating complex technical topics into engaging content, aligning communications with business goals, and driving impactful campaigns across various media channels.
Jessica Poulter
Senior Social Media and Communications Specialist
Jessica's mission is to skyrocket brands to the stars through out-of-this-world copy and content. A seasoned copywriter and content marketer with 10 years' experience, prior to her media and marketing career, Jessica was a journalist and executive radio producer, broadening into television and print media.
Working across the private and public sectors, Jessica has worked across leading creative and B2B agencies and has a proven track record of delivering impactful marketing and communications.
A passion for creativity, Jessica thrives on pursuing multiple endeavours. As a dancer and former dance artistic director, she fused her passions of journalism and performing arts to produce her own media channel 'Dance Writer', which has quickly become the news pulse of Australian theatre.
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Shruti Arya
Editorial Director, Global Corporate Content
A seasoned marketing manager and corporate marcomms leader, Shruti's customer-centric approach to problem solving helps bridge communication gaps across borders, to build exceptional marketing communications messages for AZK Media's client base..
With over a decade of marketing experience across various industries including Healthcare Technology, SaaS, Quick Service Restaurants (QSR), Education and Financial Services, Shruti's eagle eye for detail empowers campaign depth and breadth, from awareness to consideration and conversion.
Now equipped with an MBA, she enjoys applying her leadership skills to enable organisations solve real-world problems and enhance the lives of the next generation.
