When it comes to investing in the right marketing and PR partner, it's all about value, not price. So what does it take to grow your business in new and emerging markets with the right investment?
In this feature in Dynamic Business, we share tips to help businesses build value from their marketing investment.
"The strength of any business lies in the true value you can offer others with your product or service. This is especially the case for agencies like ours when the value of our product or service offered is tied closely to business outcomes.
We see businesses making this mistake of constantly trying to fish around for ‘marketing and content on the cheap,’ only to realise the price cut means a severe cut in the value and ROI they’re actually getting. In other words, pay peanuts and you get monkeys…
Read more here.